The dynamics between major AI players have taken an interesting turn. OpenAI CEO Sam Altman has reportedly declared a âcode redâ within the company to prioritize enhancements to ChatGPT, according to a leaked internal memo cited by The Information. This urgency comes in response to the recent launch of Googleâs Gemini 3 model, which has outperformed ChatGPT in several industry benchmark tests and has received significant acclaim on social media.
Altman emphasized in the memo, âWe are at a critical time for ChatGPT.â As a result, the company has decided to defer its plans for advertising integration, creation of AI agents for health and shopping, and development of a personal assistant feature known as Pulse. To address these challenges, Altman encouraged temporary team reassignments and implemented daily briefings for employees tasked with improving the chatbot.
This development draws a peculiar parallel to events from December 2022, when Google experienced a similar situation. At that time, Google declared its own âcode redâ after ChatGPTâs debut and swift popularity surge. Google CEO Sundar Pichai reassigned staff across the company to expedite the development of AI prototypes and solutions to compete with OpenAI's offering. Fast forward three years, and the AI landscape has evolved significantly.
Google introduced Gemini 3 in mid-November, and it swiftly climbed to the top of the LMArena leaderboard, a user-driven platform that compares AI models based on user satisfaction with their outputs. The release has received a mix of reserved praise and enthusiastic hype. Notably, Salesforce CEO Marc Benioff expressed his switch to Gemini 3 on social media, stating he wouldnât be returning to ChatGPT after using it consistently for three years, describing the advancement as âinsane.â