Robinhood, known for its innovative trading platform, is advancing its prediction markets by allowing users to place parlay-style bets on multiple NFL games. Starting Tuesday, users can trade preset combinations of outcomes, totals, and spreads of individual NFL games, with customized combinations of up to 10 outcomes becoming available in early 2026. These new features have been described by JB Mackenzie, vice president and general manager of futures and international at Robinhood, as having a structure akin to parlays. Additionally, users can wager on individual NFL players' real-time performances, such as scoring touchdowns or accumulating specific yardage.
Mackenzie highlighted this move as a strategic effort to establish Robinhood as a leader in the prediction markets sector, aiming to offer advanced user experiences and trading capabilities. These enhancements were introduced at the 'Robinhood Presents: YES/NO' keynote event in Nicasio, California. While the current focus is on the NFL, Robinhood is exploring extending parlay capabilities to beyond sports, including economic data scenarios.
Looking forward, Robinhood is contemplating whether to allow pairing assets across different categories. Mackenzie mentioned the potential combination of climate events with elections as an example. Since entering the prediction markets before the 2024 presidential election, Robinhood has grown its presence and reported significant gains. With partnerships like ForecastEx and Kalshi, and a joint venture with Susquehanna International Group, prediction markets have already generated an annualized revenue of $100 million, with 11 billion contracts traded by over 1 million customers. November alone saw a massive 3 billion contracts traded, up 20% from October's figures.
Robinhood sees itself at the onset of further expansions in prediction markets and asset classes. Piper Sandler recently noted Robinhood’s prediction markets business as a considerable growth opportunity, branding it as a potential Gen-Z equivalent to Schwab.