BMW is not resting on its laurels as it ventures deeper into the world of electric vehicles. Recently, the automaker facilitated a trip from Washington, DC, to Malaga, Spain, allowing Ars to test drive the new iX3 and gain insights into BMW's upcoming electric M Neue Klasse. While Ars maintains a policy against accepting paid editorial content, BMW covered travel and accommodation to present their innovations.
Late last year marked the unveiling of BMW's iX3, the pioneer among a forthcoming range of electric vehicles built on the revolutionary Neue Klasse platform. The eagerly awaited electric version of the 3 Series, the i3 sedan, is set to launch later this year. Additionally, enthusiasts are keenly anticipating next year's debut of an electric model from BMW’s M division, renowned for integrating motorsport prowess into their vehicles.
Previously, BMW has introduced M-enhanced versions of the i4, iX, and i7, although these haven't been touted as 'true' M vehicles akin to the iconic M3 or M5. The forthcoming performance electric vehicle, potentially coined the iM3, will adhere to the expected naming logic and seek to surpass its predecessors in performance.
“The next generation of models are set to establish a new benchmark in the high-performance vehicle segment,” asserts Franciscus van Meel, managing director of BMW M GmbH. “With the latest generation of Neue Klasse technology, we are elevating the BMW M driving experience to a new level, providing our customers with exceptional racetrack-ready driving dynamics for everyday use.”
A key differentiator for the M EVs will be their technological sophistication. Unlike previous models with numerous isolated electronic control units, the Neue Klasse platform is illustrative of the software-defined vehicle movement. Here, a few highly capable computers govern multiple functions. One computer manages infotainment, another oversees automated driving and active safety features, while a third ensures climate control and operational tasks for seats, doors, and windows.
The standout component is termed the Heart of Joy, operating with BMW's M Dynamic Performance Control software. This advanced technology promises to deliver significantly faster responses in the vehicle’s dynamic control by managing the four electric motors, a leap from the capabilities of existing M models.
Will it adopt the name iM3? As it stands, BMW is referring to this innovation as the M Neue Klasse, as anticipation builds around these groundbreaking performance electric vehicles.