Creator, entrepreneur, and philanthropist Jimmy Donaldson, widely recognized as MrBeast, took the stage at the 2025 New York Times Dealbook Summit at Jazz at Lincoln Center on December 3, 2025, in New York City.
Known as the world's largest YouTuber by subscriber count, MrBeast has acquired the financial services app Step, heralding his company's entry into the fintech sector with a focus on supporting younger users.
Step is promoted as a comprehensive money management app designed for teenagers and young adults, helping them manage their finances, build credit, and access various financial tools. The app will now operate under the banner of Donaldson's company, Beast Industries.
"Nobody taught me about investing, building credit, or managing money when I was growing up. That's exactly why we're joining forces with Step," MrBeast shared with his millions of fans on Monday. "I want to give millions of young people the financial foundation I never had. Lots to share soon."
Beast Industries has not disclosed the financial details of the Step acquisition. CNBC reached out to the company for comments but did not receive a response by the time of publication.
Over the past year, Beast Industries has been actively fundraising, including securing a recent $200 million investment from Bitmine Immersion Technologies, the largest corporate holder of the cryptocurrency Ether, chaired by Fundstrat's Tom Lee.